David Wright Workshops

A Crash Course...for Speakers, Trainers, Coaches & Consultants

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"Give me just 2 days ... and I'll teach you how to out-market, out-sell, and out-smart your fiercest competitors – before they know what hit them. You will learn more about building a successful speaking business in two days than most people learn in years!"

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Workshop Dates
Business success does not come easily. It takes talent, hard work, and skills. Talent and hard work must come from you, however, the skills necessary to start and run a profitable business can and should be learned before catastrophes occur. Many people think that experience is the best teacher. Successful business leaders realize that there is no need to “learn on the job,” making one costly mistake after another until you get it right. Simply stated, experience is one way of getting an education, but, in many cases, the tuition is much too high. In the two-day David Wright Workshop you can quickly and easily discover the skills you need to run a successful speaking, training, consulting, or coaching business. In our power-packed sessions, you’ll examine every business function step-by-step, from basics to advanced techniques. You’ll learn to do it right – how to think smarter – to use resources more efficiently – to gain greater personal pleasure than ever before. In hard-hitting, down-to-earth presentations, you’ll see how other successful people have done it, so you won’t make mistakes “on the job.”

Did you know that David Wright Workshops is just one part of a company that serves the entire speaker community? If you would like to learn what's going on today, you can visit our Blog. If you want to learn more about the company in general, our main website is ISNworks.com. We also have Twitter account: just go to the Twitter home page and type @isnworks in the search box.



TWO DAY WORKSHOP TOPICS

A Speaking Business: From Unsuccessful to Successful
Many speaking businesses confuse motion with progress. In this session, participants will discuss purpose, objectives, planning, personal desires, determination, and confidence through action.

Branding
Today, branding is critical. Speakers must be just like Nike, Pepsi, or Coke (without their money). In this session, you will learn to control your image and reputation through branding.

Proven Sales Techniques
In this session you will discover your prospect’s dominant buying urge, the use of empathy, a surefire problem-solving technique, effective showmanship, and how to overcome objections.

Word-of-Mouth Marketing
College textbooks have a section stating: word-of-mouth marketing is the most cost effective way to market a business. Learn five strategies to take advantage of and build credibility.

Promoting your Business
There are many way to promote your business. In this session you will learn how to: get started, target better markets, create great promotional messages, and define your best opportunities.

Steps to Effective Humor
This session on the value of humor for the non-humorist, teaches how and when to use humor in your presentations. Humor is a skill that can be learned. It is a must for the professional speaker.

Networking: A New Approach
Networking is a critical, yet misunderstood marketing technique. In this session you will learn how to network properly and discover that networking can make you wealthy in several ways
Marketing 200 Program
This program is based on the principles of spaced repetition and a non-selling attitude. It is simple to implement and will, if managed properly, produce thousands of dollars each year.

Goals and Creating a Budget
In this interactive session, you will learn how to set attainable objectives with effective action steps and learn budgeting techniques to create the funds necessary to implement those steps.

21 Ways to Market Your Book
This is a must session for book an product sales. You will discover how to pre-sell books before you have to pay for them and receive 21 book selling tips from successful authors that really worked for them.

Review of Marketing Strategies
Back-of-the-room sales can account for as much as 40% of a successful speaker’s gross income. This session explores image, exposure, professionalism, and product retail selling techniques.

Selling Your Services
In this session attendees will discuss selling attitudes, self-confidence, important characteristics, psychological tools of the trade, and the four steps to selling your services.

Selling To Corporations and Associations
This critical discussion will teach you how to: define your service, plan success, fill a need, prospect, establish price, use strategies that work, and effectively use 26 inside tips and secrets.

You Will Receive a 100 Page Workbook.
The workbook will contain complete notes on all 14 sessions. We will discuss and give you samples of: A News/Press Release, Prospect Letter, Bureau Letter, Presenter Agreement, Speaker Contract (Short Form), and Speaker Letter with Bureau Contact Information.


WHAT ATTENDEES SAY ABOUT DAVID’S WORKSHOP

“Great job—didn’t know what to expect, but my expectations were exceeded. Thanks for two profitable days.”

“Thank you David for making this a powerful and wonderful experience. The information was timely, easily accessed, and totally relevant. Thanks as well for your hospitality.”

“This is what I came for.”

Speakers at Workshop
“The workshop was opened with great humor that truly set the tone. Friendly and professional. The attendee intros were interesting and informative about who we’ll be spending the weekend with.”

“I enjoy David’s strong ability to connect life with business. He is sincere about wanting his audience to know they can do it.”

“Just amazing and wise. Soaking up everything this man has to say.”

“I truly enjoyed learning about all David’s endeavors, experiences and success. Thanks for SHARING.” “I’m very satisfied in the experience I had this weekend. I liked the ‘family feel’ that came across.”

“Thanks for sharing your experience. I appreciate you being sincere. It made me think of the best techniques of interacting with everyone.”

“Great information.”

“I appreciate the encouragement—selling has been a challenge for me. Thank you for calling me out on my attitudes!”

“David, your presentation was engaging and transforming.”

“David—always great! You teach in a way that connects with EACH member of the audience. You’ll illustrate each point with examples and present in a way that establishes your enormous credibility, but in a way that is humble and honest.”

Workshop Benefits
  • Book more engagements

  • Build back-of-the-room and online sales

  • Build a profitable business

  • Develop marketing strategies

  • Establish multiple revenue streams

  • Establish the best online presence

  • Get free promotion and interviews regularly

  • Discover social media marketing secrets

  • Get to the decision makers

  • How to use humor in presentations

  • Learn platform skills
  • Learn which are the best marketing tools

  • Marketing programs for products and services

  • Network with other speakers to increase income

  • Place articles in magazines and other print media

  • Publish a book (with no investment)

  • Sell engagements without selling

  • Set yourself apart from the competition

  • Stop spending and invest in yourself

  • The best way to work with Speakers Bureaus

  • Use Branding so prospects will never forget you

  • Write effective scripts to sell anything
The greatest benefit you will gain from attending the David Wright Speaker Workshop is that you will learn precisely what it takes to build a successful speaking business and exactly what you need to do to make it happen.

So, what makes the David Wright Workshop different from other speaker workshops? The answer is simple: Experience. The David Wright system of growing a business started developing in 1969 and has been evolving and changing for the better every year since. These principles, strategies and techniques of building a profitable business were developed from David’s personal experience as one of the most successful leaders in the real estate, advertising/promotion, and speaking/training industries in the past 40 years.

From the March 2011 Workshop
Another significant difference is that David Wright has been involved in every aspect of the speaking/training/consulting/coaching business for the past twenty years – from marketing and promoting to booking speakers. David teaches from real world experience – both good and bad. Most workshops and seminars on public speaking are general, academic, and are conducted like a college course. The David Wright Workshop is a complete, comprehensive program that trains and educates a speaker from A to Z so that they can build a strong business and make the kind of living they deserve and have always wanted.

Another important difference is the atmosphere in which the workshop operates. The David Wright Speaker Workshop is a learning place where each participant can feel safe and free to express themselves in order to acquire the knowledge and skills necessary for growth. The workshop is more of a process than a seminar. This program is unlike any other in public speaking, and that's the reason David enjoys rave reviews and evaluations from satisfied participants. Many participants say they have never laughed, felt more at ease, and gained so much knowledge at the same time.

You do not have to be a professional speaker to attend the workshop. In fact, many of David’s workshop participants are not professional speakers when they first attend. Many are business people who have to make presentations from time to time. We also have a number of authors, athletes, teachers, physicians, lawyers, accountants, ministers, and networkers, as well as a host of other professionals.
It doesn't matter if you have been in the speaking industry for many years or if you are just starting out, all of the suggestions from the workshop will be tailored to meet your individual needs, personality, and unique speaking style. You will receive as much personal attention as possible. That's why the workshops are limited from 10 to a maximum of 12 people.
 
If you are “on the fence” and can't decide, stop postponing your success! Down through the years, we have received calls, faxes, and emails almost daily from people telling us that they are going to attend our workshop . . . someday. They don't realize they are postponing their own success either starting or advancing their speaking career. Make a good, sound business decision. Decide to give yourself this special, once in a lifetime gift. We look forward to working with you and helping you showcase your marvelous speaking and training talents.
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